In early 2000s, AOL was America’s literal interpretation of the internet experience. People signed in and the AOL portal consumed their screens, holding their hands from “You’ve Got Mail” all the way to “Goodbye.” Then along came broadband, RoadRunner and AOL’s eventual merger with Time Warner (ie; branding death).
AOL more or less disappeared as Google took over the internet, delivering a viral but much more disjointed experience. The internet was not much more than a FireFox or Internet Explorer browser and the user was left to control the entire experience alone. Admittedly, with ups and downs.
Today, AOL and Time Warner ended their long engagement, which financially isn’t a terribly promising sign for AOL. But their CEO Tim Armstrong, former Google guru claims otherwise. There’s now untapped potential for media and brand advertising, which spells revenues. But it looks like Wall Street is a little hesitant, with AOL closing at -.063% today.
The world wide web has evolved to a cut-throat environment. Will AOL compare to its successors? For nostalgias sake, I’m rooting for yes.
So here’s to hoping an old dog can actually learn some new tricks.
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-Lex